Avg. Ramp Time
down from 6 months
Your Team
Knows the
Product.
Teach Them
the Deal.
Twelve weeks. Four skill tracks. Twenty-four live sessions. A repeatable playbook your reps will actually run.
847
Reps Trained
94%
Hit Quota Yr 1
12
Modules
Three seats at the table.
One problem to solve.
If your team is missing quota and you're not sure exactly why, this program was designed for your specific situation.
VP of Sales
Your team knows the demo cold. They crumble on "we need to think about it" and accept the first discount request.
Leave with a negotiation framework your whole team runs from the same sheet.
Startup Founder
You just hired your first three reps. Every one of them sells differently. None of them sell like you.
Build the repeatable playbook that survives rep turnover and scales past you.
Revenue Ops
Six-month ramp time is burning your CAC. New reps are winging discovery calls through month four.
Cut ramp from 24 weeks to 6 with structured discovery scripts and deal-stage criteria.
Twelve weeks.
Every deal stage covered.
Week 1
The Cold Outreach Formula
Write sequences that get 28%+ reply rates. Map trigger events to personalized first lines that earn a meeting, not a delete.
Build a 5-touch sequence your reps run from day one.
Week 2
ICP Qualification at Scale
Score inbound leads in under three minutes using a 6-point fit framework. Stop wasting demos on accounts that will never close.
A qualification scorecard your SDRs use on every inbound lead.
Week 3
Discovery That Uncovers Budget
Ask the five questions every champion needs answered before they can sell internally. Find the economic buyer before the demo.
A discovery call template with annotated question sequencing.
Week 4
Objection Mapping
Catalog the twelve objections your team hears most. Build reframe scripts that turn "we need to think about it" into a next step.
A live objection library your team builds together in session.
Week 5
Multi-Threading Early
Identify three stakeholders in week one of a deal, not week seven. Map org charts before the champion goes quiet.
An account map template used in your first discovery call.
Week 6
The Mutual Action Plan
Co-own the close timeline with the buyer. A MAP turns "we'll get back to you" into a shared project with named owners and dates.
A MAP template your team sends after every qualified discovery.
Week 7
Demo-to-Proposal Handoff
The moment most deals die. Learn to send proposals that confirm the value conversation, not restart it from scratch.
A proposal structure tied directly to discovered pain points.
Week 8
Pricing Conversations
Present price with confidence. Anchor high, justify value, and hold on the first ask without losing the deal or the relationship.
A price presentation script with three anchoring techniques.
Week 9
Handling the Discount Request
The most common deal-killer. Learn to give ground on terms, not margin — and get something real in exchange for every concession.
A concession framework: what to offer, when, and what to ask for back.
Week 10
Procurement & Legal Navigation
Deals don't die in procurement. They die because your champion lost control. Learn to keep your champion armed through legal review.
A procurement playbook your champion sends to their legal team.
Week 11
Executive Negotiation
When the CFO joins the call. Shift from feature conversations to ROI fluency. Speak the language of payback periods and risk mitigation.
An executive business case template with three financial models.
Week 12
Multi-Thread Deal Strategy
Close complex deals with 4+ stakeholders. Coordinate internal champions, neutralize blockers, and run parallel close tracks simultaneously.
A deal strategy framework for 6-figure enterprise opportunities.
Numbers from teams
who ran the program.
6 wks
Average Ramp Time
down from 24 weeks
94%
Quota Attainment
in first year post-program
31%
ACV Increase
avg deal size after negotiation module
"We ran two cohorts back-to-back. The discovery module alone changed how our reps qualify — we stopped losing deals to 'no decision' because reps started finding the economic buyer in week one of a deal, not week seven."
Marcus Delgado
VP of Sales · Clearpath Analytics
"I hired three reps in Q1 and was terrified they'd each develop their own approach. SalesPlaybook gave us a common language — the MAP template is now standard on every deal over $25k."
Priya Nair
Founder & CEO · Stackform
"From a RevOps perspective, the deal-stage criteria in Week 5 was the unlock. We finally had exit criteria tied to buyer behavior, not rep intuition. Forecast accuracy went from 58% to 81% in one quarter."
Jordan Whitfield
Director of Revenue Operations · Meridian SaaS
PLAYBOOK
Download the
Full Syllabus
The module titles and outcomes are yours free. The syllabus adds facilitator bios, pricing tiers, cohort dates, and the implementation timeline your ops team needs to make the case internally.
All 12 module facilitator bios and credentials
Three pricing tiers (Team / Studio / Enterprise)
Cohort start dates through Q4 2026
Implementation timeline and pre-work guide
Sample discovery call recording (gated, 5 min)
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